Gordon's blog

Polar bears are magnificent animals. At least that’s the image they portray on TV. I am sure it’s all PR spin on their part.

A video channel is your own space on the web where you can be creative, advertise your products and services or just express your opinions to the world. For a business; a video channel allows you to reach a global audience and you can quickly establish yourself as an expert in your industry.

It always amuses me that people 'knock' online porn - especially as it's such a big money spinner that SOMEONE must be watching it (OK, not you, obviously... but 'someone'). In the UK alone it is estimated to be worth £1bn, and it even has its own trade show which attracts more visitors than the Ideal Home Exhibition, according to its organisers. There's a lot to be learned from the online adult industry that can be brought into play when promoting your own products or services online.

There have a been a plethora of reports telling us that 2012 is the year of the online video. Obviously I'm not going to disagree with but it's important businesses approach video with the same thoroughness they would any other aspect of their marketing and promotion. So here are the top five mistakes businesses make when considering video.

“Yeah, a video – it’s just like a moving brochure, innit?”