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Welcome to iotaMEDIA’s newsletter
designed to keep you informed of the latest news from the iota MEDIA
group.
Farewell and
Welcomes
Sadly Chris Matic will be leaving us at the end of
March. Chris has been with us for eighteen months and has been involved
in many aspects of iotaMEDIA most notably in the development of our
education programme. We wish Chris all the best in his future
endeavours.
 iotaMEDIA
is delighted to welcome Shaeran Thomas as our Director of Promotions and
Events. She has wealth of experience in the promotions and events world
having worked on promotions with Garnier, YSL and Mars to name a few. If
you have need of events staff for exhibitions or product launches, then
please do contact Shaeran (shaeran@iotamedia.co.uk)
and visit
www.iotapromo.com
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Recent
Work
iotaMEDIA continue to produce a wide range of work
for our diverse client base.
We have recently produced productions for pitches
for new business for several PR companies as well as B Roll footage for
their clients. We have continued to work for various charities such as
Sign Translate and the South Bucks Hospice and the Chrysalis Arts Trust.
You can view examples of iotaMEDIA’s recent work by
clicking
here
Our five minute brand of websites continues to grow
with fiveminutebiz.com joining the highly successful
fiveminutelifestyle.com. We have plans for a new arts based magazine
programme five minute arts next month.
We are always looking for contributors and
collaborators.
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iota
sponsors Room for Pudding’s latest production
iotaMEDIA is delighted to be sponsoring Room for
Pudding theatre’s production of Crave by the acclaimed and often
controversial 90’s dramatist Sarah Kane confronts love, loss, sex and
power
The production will be held at at a uniquely
atmospheric industrial location in London’s Docklands. ‘Crave’, Tickets
are available online at
www.roomforpudding.co.uk and the performance runs the 2nd to the
12th April 2008 at 8:00pm.
Check out rehearsals and behind the scenes footage
at
www.cravetv.co.uk
Room for Pudding theatre are our partner theatre
company who will be delivering our theatre education programme as well
as providing corporate theatre days and providing actors and
entertainers for iotapromo.
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A survey by
DoubleClick showed that online video is a highly effective tool for
advertising and promotion. The findings showed audiences have high
interaction with video ads with users more likely to click the "Play"
button than click on an image ad and video ad click rates are far higher
than those of image format ads.
"Online video ads are quickly becoming the medium of choice to drive
both brand awareness and sales," said Rick Bruner, research director at
DoubleClick
The key findings of the survey revealed the following
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A
healthy portion of exposed audiences interact with video ads
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Users click the "Play" button more than they click on image ads
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Video click rates are far higher than image format ads
iotaMEDIA have been
producing online videos in a variety of genres for several years. Online
video for our clients have not only appeared on their website but have
been seeded to a host of other video sharing sites including YouTube,
Facebook, Google video and many more. Online video is a perfect addition
to any companies advertising and brand awareness. Contact us for a free
consultation on how online video could help your business.
Email:
gordon@iotamedia.co.uk
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iota-education
iotaMEDIA’s education programme continues to
develop and grow. Our education team recently completed a weeks creative
video course with a group of 14-16 years old.
We are about to embark on several projects in
Milton Keynes, Aylesbury and Chesham.
Our creative video courses give young people the
opportunity to lead aspects of video production and perhaps more
importantly to see their ideas turned into productions.
“We were absolutely delighted to enable a wide
range of students to gain the benefit of their collaborative knowledge
and really be able to put the theory of media into practice.”
Gina Kirkham, Head of Media, Misbourne School,
Great Missenden
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